Our Carefully Crafted Formula:
Australian Beef Heart
Purpose:
A natural source of CoQ10, taurine, and B vitamins that support cardiovascular function and sustained energy. The concentrated amino acid profile helps maintain muscle integrity and joint support structures, while naturally occurring anti-inflammatory compounds contribute to overall mobility and recovery after exercise.
Australian Beef Liver
Purpose:
One of nature's most nutrient-dense foods, rich in vitamin A, zinc, copper, and B vitamins. Vitamin A and zinc support skin barrier function and coat condition, helping maintain healthy skin from the inside. The bioavailable B vitamins and iron also support gut lining repair and overall immune resilience - the foundation for calmer skin and steady digestion.
Australian Beef Kidney
Purpose:
High in selenium, B12, and DAO - a naturally occurring enzyme that supports histamine breakdown, which may help dogs prone to itching, hot spots, and environmental sensitivities. Selenium and B12 also support immune balance and cellular detoxification, contributing to calmer skin and a more regulated inflammatory response.
Australian Beef Spleen
Purpose:
Rich in bioavailable heme iron and concentrated immune-supporting peptides. Supports red blood cell production and oxygen transport to joints and tissues, which aids recovery and mobility. The natural immune compounds also help modulate inflammatory response, supporting dogs with sensitive skin or ongoing gut challenges.
Blue Algae
Purpose:
A whole-food source of phycocyanin — a powerful natural anti-inflammatory pigment - along with chlorophyll, omega-3s, and a complete amino acid profile. Supports joint comfort and mobility by helping reduce oxidative stress, while the fibre and chlorophyll support gut health and detoxification. Particularly valuable for dogs with itchy skin, as it helps calm the inflammatory pathways that drive flare-ups.
Vitamin A
Purpose:
Essential for skin cell renewal and the integrity of the gut lining - the two barrier systems most involved in itching, rashes, and food sensitivities. Supports healthy mucous membranes throughout the digestive tract and a resilient immune response, helping dogs maintain a soft coat and calmer skin from the inside out.
Coenzyme Q10
Purpose:
A powerful cellular antioxidant that helps reduce oxidative stress in joints, muscles, and connective tissue - a key driver of stiffness and slower recovery as dogs age. Supports sustained energy, mobility, and post-exercise recovery, making it particularly valuable for older dogs, larger breeds, or active dogs feeling the wear of daily movement.
Vitamin B12
Purpose:
Vitamin B12 is essential for maintaining healthy nerve cells, supporting brain function, and producing red blood cells - all of which are critical for your dog’s energy levels, mental alertness, and overall vitality. It also plays a key role in DNA synthesis and supports a healthy metabolism, particularly in growing puppies or active adult dogs.
Selenium
Purpose:
Plays a central role in nerve function, red blood cell production, and the cellular repair processes that keep skin and gut lining healthy. B12 deficiencies are common in dogs with chronic gut issues or inflammatory conditions, so steady supplementation supports digestive resilience, skin recovery, and overall energy - especially for dogs prone to sensitivities or sluggish digestion.
Zinc
Purpose:
Zinc is involved in hundreds of biological processes - from immune system strength and skin regeneration to thyroid function and reproductive health. It plays a crucial role in maintaining a shiny coat, promoting wound healing, and helping dogs fight off infections, making it one of the most versatile and important trace minerals in a dog’s diet.
Iron
Purpose:
Iron is necessary for producing hemoglobin, the protein in red blood cells that carries oxygen throughout the body. It supports cellular respiration, muscle strength, and mental clarity. Deficiencies in iron can lead to lethargy, weakness, or poor growth, especially in puppies and active dogs.